Privacy Policy Page

Identifiers (e.g., a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver's license number, passport number, or other similar identifiers), or information that identifies, relates to, describes, or is capable of being associated with a particular individual.

Yes

Directly from the consumer; Advertising networks; ISPs (Internet Service Providers); Data analytics providers; Government entities; Operating systems and platforms; Social networks; Data brokers; Other third parties: lead aggregators, lead buyers, advertisers, publishers.

Advertising and auditing compliance with this specification and other standards. Helping to ensure security and integrity. Debugging to identify and repair errors that impair existing intended functionality. Short-term transient use, provided that personal information is not disclosed to another third party and is not used to build a profile about a consumer or otherwise alter an individual consumer’s experience outside the current interaction, including but not limited to contextual personalization of ads displayed as part of the same interaction. Performing services on behalf of the business or service provider, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytics services, or providing similar services on behalf of the business or service provider. Conducting internal research for technological development and demonstration. Conducting activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.

Retained indefinitely unless the consumer requests their information to be deleted.

Characteristics of protected classifications under California or federal law.

Yes

Directly from the consumer; Advertising networks; ISPs (Internet Service Providers); Data analytics providers; Government entities; Operating systems and platforms; Social networks; Data brokers; Other third parties: lead aggregators, lead buyers, advertisers, publishers.

Auditing related to counting ad impressions to unique visitors, verifying ad positioning and quality, and auditing compliance with this specification and other standards. Helping to ensure security and integrity. Debugging to identify and repair errors that impair existing intended functionality. Short-term transient use, provided that personal information is not disclosed to another third party and is not used to build a profile about a consumer or otherwise alter an individual consumer’s experience outside the current interaction, including but not limited to contextual personalization of ads displayed as part of the same interaction. Performing services on behalf of the business or service provider, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytics services, or providing similar services on behalf of the business or service provider. Conducting internal research for technological development and demonstration. Conducting activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.

Retained indefinitely unless the consumer requests their information to be deleted.

Commercial information (e.g., records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies).

Yes

Directly from the consumer; Advertising networks; ISPs (Internet Service Providers); Data analytics providers; Government entities; Operating systems and platforms; Social networks; Data brokers; Other third parties: lead aggregators, lead buyers, advertisers, publishers.

Auditing related to counting ad impressions to unique visitors, verifying ad positioning and quality, and auditing compliance with this specification and other standards. Helping to ensure security and integrity. Debugging to identify and repair errors that impair existing intended functionality. Short-term transient use, provided that personal information is not disclosed to another third party and is not used to build a profile about a consumer or otherwise alter an individual consumer’s experience outside the current interaction, including but not limited to contextual personalization of ads displayed as part of the same interaction. Performing services on behalf of the business or service provider, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytics services, or providing similar services on behalf of the business or service provider. Conducting internal research for technological development and demonstration. Conducting activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.

Approximately 30 days.